In order to attract new coffee loving customers, the award-winning artisanal coffee company, Omaroo, sought to capture the warm, rich essence of their unique Australian coffee in their new e-commerce site. As the visitor scrolls through the homepage, they’re presented with Omaroo’s sunny, subtropical coffee bean farm in addition to deep glossy brown coffee beans and warm, enticing cups of coffee. These elements, in addition to the color scheme and layout, leads the observer to a craving for warmth, decadence and happiness that only a warm cup of Omaroo coffee could satisfy.
In order to attract new coffee-loving customers, the award-winning artisanal coffee company, Omaroo, sought to capture the warm, rich essence of their unique Australian coffee in their new e-commerce site.
Contribution: Website design, print design, print ad and photo editing